by: Neil Potter on
How do you choose between online and offline marketing activities when working out your marketing plan? The answer is simple: A combination of both will work better than one by itself.
Online and offline marketing activities both have their own individual benefits, but communicating with your customers in more than one way is the best option for getting the most return on your marketing investment.
Like all the best couples; ‘Wills & Kate’, ‘Brangelina’, ‘Kimye’, your marketing activities can have more impact when combined with a complementary partner.
Introducing the ‘Marketing Matchmaker’. A simple guide to help you
determine which activities go hand in hand. This month, we have three
online contenders all looking for their offline marketing match.