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The Power of Print

The Power of Print

Business is done differently today because of the internet. But having a website presence alone will not automatically attract visitors and enquiries to your business. So what can you do to engage with customers? Utilising tactile marketing like Print, creates a...

Power Words that Sell

Before you've even had time for a coffee break you've probably already been bombarded with hundreds of marketing messages. Television, radio, signs, billboards, vans, taxis and newspapers  they'™re all screaming for your attention. How many can you remember now?...

You have 3 seconds to engage your audience – Use them wisely

You have 3 seconds to engage your audience – Use them wisely

It’s all about first impressions. In three seconds, your potential customer will decide whether to commit to reading what you have to say or to spend their time doing something else entirely. Increase your chances of engaging with your audience by using bold metallic...

Work your Business cards harder

Don’t just plonk on a logo and contact details.Think of your cards as a “micro brochure” and follow these tips… 1. Use the reverse -€“ it’s crying out for attention. 2. Pop a map and directions on the back. 3. Ask a direct question that only you can answer. 4. Add a...

Write better copy with A.I.D.A.

Run all your sales literature through this simple formula and you’d better be prepared for the increase in response. This is a great tool for writing powerful sales letters and killer copy and will give you a general understanding of how to target a market...

120 tips for being a successful graphic designer

120 tips for being a successful graphic designer

The Pocketbook is crammed with tips and inspiration - and it's free. Cristian Eres, a graphic designer and illustrator from Valencia, Spain, has published an illustrated book on Behance aimed at graphic designers called 'The Pocketbook'. The book was created in...

Marketing Matchmaker

Marketing Matchmaker

How do you choose between online and offline marketing activities when working out your marketing plan? The answer is simple: A combination of both will work better than one by itself. Online and offline marketing activities both have their own individual benefits,...

Eight deadly sins of digital marketing

1. Jumping on the latest fad just because it's more exciting than the other stuff. This happens all the time. There will always be significant pressure from your peers and marketing publications to be the first on the new band wagon, to be more innovative, to push the...

Are you utilising the power of direct mail?

Direct mail continues to be one of the most effective marketing tools for generating new business. It can also be used to develop an on-going relationship with customers to maximise their loyalty, value and consequently, profitability over time. In this digital age...

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