The Power of Print

The Power of Print

Business is done differently today because of the internet. But having a website presence alone will not automatically attract visitors and enquiries to your business. So what can you do to engage with customers? Utilising tactile marketing like Print, creates a...

Power Words that Sell

Before you’ve even had time for a coffee break you’ve probably already been bombarded with hundreds of marketing messages. Television, radio, signs, billboards, vans, taxis and newspapers  they’™re all screaming for your attention. How many can...

Work your Business cards harder

Don’t just plonk on a logo and contact details.Think of your cards as a “micro brochure” and follow these tips… 1. Use the reverse -€“ it’s crying out for attention. 2. Pop a map and directions on the back. 3. Ask a direct question that only you can answer. 4. Add a...

Write better copy with A.I.D.A.

Run all your sales literature through this simple formula and you’d better be prepared for the increase in response. This is a great tool for writing powerful sales letters and killer copy and will give you a general understanding of how to target a market...