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What is marketing?
Although it may sound counter-intuitive, marketing does not start with a new idea or innovative product. It begins with the customer – these are the people who make your business successful and this is where the marketing process begins, not at the point when the...
Prepare Your Imagination: Think Critically & Creatively
Employers and clients want to hire nimble thinkers: People who are not only content experts, but who also are agile in adapting to new technology and new directions in their fields. With rapid technological changes and globalization, the ability to think creatively...
50 questions to ask a client prior to designing a logo
Before you begin to design a new logo for any client, it’s essential to get a solid understanding of the brief. This means you're going to have to ask a lot of questions to draw out as much information as possible. Doing so will help pave the way to a successful...
What return are you getting on your marketing?
It’s not how many flyers you give out but how many responses you get, how many customers order and how many client relationships are formed. Increasing your rate of response can make a more effective campaign. You’ll get a better response with:– Eye catching,...
Colour Inspiration: May – Warm Hues
Our May Palette contains warm hues and light greys as Summer starts to appear. Warm colours include red, orange and yellow as well as the hues and variations in between. These are the colors of sunsets and sunrises. They are generally energizing, passionate and...
Experiential marketing
Experiential marketing is a cross-media promotional activity which encourages two way interaction and direct physical immersion into a brand. Experiential marketing is a relatively young marketing discipline, but is growing rapidly because it ticks a lot of the right...
The role of marketing
This article aims to explain the role of marketing within the organisational context, and to show how the discipline can be used reliably to drive business success. The core role of marketing is to encourage an single-minded focus on the consumer throughout all...
Psychology of a purchase decision
Human psychology is a fascinating science, not least because of the frightening discoveries about just how predictable our behaviour can be. Customers make decisions based on a large number of factors and although it is impossible to influence them all, successful...
Ten essential marketing tips for everyone
Follow these ten easy easy wins for an instant marketing boost... 1. Understand your customers Getting to know your customers is the most important stage of marketing process. The more accurate your information and knowledge, the more effective you will be at selling....